1. Are you customer-driven?

    A library shelf of books that make you can expert.

    How do you think of your customers? Do you think you’re customer-driven? Or are you product-driven? Venkatesh Rao argues that you’re not customer-driven and has an interesting taxonomy for the ways in which you aren’t customer-driven. I think this hierarchy is really interesting, partly because of varying degrees of hubris in the ladder. It shows that the “expert vs layperson,” which I recoil from, is really only halfway down the ladder toward treating other humans poorly. Let’s look at the viewpoint of the expert vs. layperson in the context of application design.

Hi, I'm Michael Herold. I am a husband, father of two, and a staff engineer at Shopify working on the Shop Search team.

I'm a Rubyist by trade and maintain Hashie and KSUID for Ruby. I am working to better the IndieWeb experience in Ruby, in particular for the Bridgetown static site generator, which I use to host this website.