1. RailsConf 2018: What's in a price? How to price your products and services

    So you have something new to sell: maybe your first book or a hip new SaaS. How do you decide the price? How do you know you’re not overpricing? Or underpricing? Why, oh why, did you ever think to sell something?!


Hi, I'm Michael Herold. I am a husband, father of two, and a staff engineer at Shopify working on the Shop Search team.

I'm a Rubyist by trade and maintain Hashie and KSUID for Ruby. I am working to better the IndieWeb experience in Ruby, in particular for the Bridgetown static site generator, which I use to host this website.